Modern day marketing can easily make you break a sweat while looking at what every other marketer is doing; it could be creating videos, search marketing, Facebook, Instagram, Linkedin, SEO, blogging, email marketing or even cold-calling fretting over this doesn’t end at all.
Truth be told, you can’t ace everything. To really be effective with all the work and effort you put it, you have to be really clear and sure about what channels you are going to choose to market your brand. Going crazy on one platform or being present on every platform doesn’t cut it anymore.
That said, there is one force dominating channel that you can use to kick start your sales: Facebook. Surprised? Well, don’t need to be. Facebook, a social network platform that marketers simply cannot ignore, seems to be the best option if you’re looking to ace your sales target. Here are five reasons why you should use Facebook to increase your sales.
1: Everyone Has Facebook
From your colleague to your neighbour, almost every other person you walk by on the streets has a Facebook account. If this doesn’t move you, check this out. Facebook is bigger than CHINA, apparently. It has approximately 1.5 billion members worldwide, and 22 billion ad clicks per year. Not to mention, Facebook is the sole force behind businesses with the largest advertising opportunity in years.
2: Doesn’t Cost You Much
Well, in a way, advertising on this platform is close to free. It is no secret that only getting reach from organic activity on your business page won’t cash you right away, which is why Facebook Ads are there. “It’s not a question of how much Facebook costs, but how far your money will go,” says Brett. “If you go into advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you.”
3: Targeting Is Unmatched
Facebook targeting ability is out for everyone to see. You can literally target industry leaders or country hotshots or any famous personality. Be it by behaviours, demographics, interests, connections, age ranges, locations, or languages, you can call big shots by targeting capabilities and see fruitful efforts.
4: Push Your Leads
It’s only evident that Facebook shifts leads down the Funnel. Want to know how? Heard of Custom Audiences? Marketers like to remarket by targeting a specific audience set that has been on your page before. Those are the most interested people who want to take the action that you want them to. If you want to even more specific, check out “The Savvy Social Stalker” hack. This can give your PPC leads a shove by remarketing to remaining leads from the lot.
5: Tools Make Managing Ads Super Easy
Some people still think Facebook Ads can make you scratch your head hard. But, a little help from technology never harmed anybody. You have tools that help create and manage your ads. If you really want your efforts to be rewarded, give these tools a definite try. Not to mention, these Ads can have a great impact on businesses of all sizes and types.